Promoting your Business in a Ghana Directory

Any Ghana based business serious about their SEO and marketing strategy should be using business directory to promote their business online. Lots of businesses choose to advertise in newspapers, on radio, on Tv and on billboards forgetting about the the thousands of people searching online for products and services.

As business owner in Ghana, should I advertise my business?

Yes. When people make generic search in Google and other search engines, links and citations of business profiles are shown. For instance, a search for 'Guest houses in Dansoman'  displays all links to guest houses in Dansoman on business directories like GhanaBusinessWeb, Ghana Yellowpage, Bookings, etc. So if you are a guest house in Dansoman then it is really important to have your business listed on these online business directories in order to stand a chance of being found on Google page one.

Do I need to be on page one for local searches?

The simple answer to this question is Yes. People searching for your business on Google want to find what they are looking for as soon as possible. The fastest way to do this is to search and scan through all the links that showed up. Majority of people will rather amend their search terms than click on the other pages of the original search. Therefore, it becomes very critical for your business to be listed on the number one spot of Google for prospective clients to find your business, thus, increasing trafic and enquiries at your business.

What business directories should I list my business on?

The more quality Ghana local business directories you are listed on, the more likely you will get local Ghana residents visiting your website and making enquiries about your services. Each business directory has its own unique structure and SEO qualities. If you are a business based in Ghana and you want to rank for Ghana searches or your local area searches, then it is sensible to list your business on lots of local business directories that are relevant to Ghana and your local area/suburb.

Can listing on lots of business directories have a bad impact?

No. Listing your business on lots of business directories can not harm you. Just be clever about your marketing strategy. Follow these simple tips in promoting your company on online business directories;

  • Choose only quality and respected online directories
  • Spend quality time creating the content you submit
  • Think of what keywords you want to target
  • Do not repeat the description of your business by copying and pasting in all directories. Create fresh content for each directory
  • Look out for priority listing and links to your website

GhanaBusinessWeb.com is a good place to start since it is a jungle out there. Good luck with your promotion.

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